At 21 grams, we guide entrepreneurs and company leaders through the pivotal moments in their journey by strengthening the company's foundations with structural solutions, enabling them to achieve their next success with passion and soul.
We primarily support entrepreneurs and company leaders of small and midsize businesses who have succeeded mostly intuitively and are now ready to take their business to the next level of success.
You have always done things with passion and intuition but at this point, you realize they are no longer enough to get you to the next level. You don’t have the time to look for all the solutions and support and you may even feel overwhelmed.
At 21 grams, we are facilitators of your entrepreneurial journey. You can expect guidance and specific solutions, helping you reach your next level of success.
At 21 grams, we work on 2 levels.
We bring solutions to improve your day-to-day and we guide you in your personal evolution as entrepreneur.
In this evolution, it’s important to stay true to your soul because authenticity is what everybody are expecting from you today.
At the same time, we need to work with you on strengthening the rest of the foundations of your business. This in order to ease your day-to-day workload but also to set the company up for long lasting success.
Working on these 2 levels needs to happen in parallel as they are strongly intertwined and influence the degree of success of the next level.
At 21 grams, we have developed the PassionPurpose Framework.
The PassionPurpose Framework provides a set of tools and a process to help you and your business evolve in an efficient way.
For this, we have adjusted some of the success formulas which we applied ourselves during 10 years in the corporate world, to fit the context of the entrepreneurs.
We have also incorporated our own experience of leading teams of 15 over 70 to 250 people and the evolution this required within ourselves in the course of our careers.
Our PassionPurpose Framework is supported by 5 foundational elements on which we audit and strengthen your business: Leadership, strategy, story, team and communication.
What are the benefits for you?
Clarity & focus on how
to get to the next level
for you, your employees
and external stakeholders
Increased motivation & engagement
for you and your employees
Long lasting success
for you, your employees and external stakeholders
Our inspiration and expertise comes from our own journey, with ups and downs in building a successful business as CEO and COO. Over the past decade, we led companies ranging from 15 to 70, and ultimately a combined 250 people. We understand the challenges of these growth stages and where to place the attention and focus.
We merged 8 companies into one joint company with shared values and leadership.
This journey demanded self-reflection, authenticity, curiosity, patience, intuition and pragmatism.
Using our PassionPurpose Framework, we focused on leadership and business fundamentals to achieve our ambitions. Despite setbacks, we built a financially successful company that prioritized its people and earned numerous accolades.
Our mission now is to facilitate your entrepreneurial journey, allowing you to focus on taking your business to the next level with soul and on strong foundations.
