At 21 grams, we work on 2 levels.
We bring solutions to improve your day-to-day and guide you in your personal evolution as entrepreneur.
We developed the PassionPurpose Framework, a set of tools and process that provide a structured and efficient way to bring your company to the next level.
The PassionPurpose Framework is supported by 5 foundational elements:
Leadership
What are your energy drivers? What is the impact you want to have on others? What drains your energy? What’s your mindset when facing stress?
Story
What, besides profit, is the "raison d’être" of the company? Do you have an appealing story that engages the team and makes the company also attractive externally towards new employees, clients and potential business partners?
Strategy
Does the strategy fit on one page? Does it cover both the short and long term? Are there clear objectives for both the short and long term? Have specific actions been chosen? Is there a financial year plan to
support this?
Team
Do you have the right people in place? Are their roles clearly defined, in order to make the strategy achievable? Do personal growth plans exist for everyone? Are there easy-to-use tools available? Do you have simple organizational and planning processes in place?
Communication
Is your company culture positive and clearly defined? How does it translate to employer branding communication? Is there effective communication within the company? Is your own communication authentic?
Passion fuels.
Purpose guides.
This is the reason we have chosen to name it the PassionPurpose Framework.
Passion is in your DNA. For your product, service, solution or simply to bring your business to the next level. Passion gives energy and motivates.
It’s the fuel that is needed to deal with the daily challenges as well as the opportunities requiring your attention.
A business is always in motion. There are ups and downs. A need for adaptation or even transformation. Therefore passion alone is not enough to keep you going in the long run.
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Purpose is the other core element needed to make your entrepreneurial journey a long lasting success. It’s not a hollow buzz word. Your purpose is how you want to have impact on others and contribute in a meaningful way to their lives. It goes beyond personal gain.
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Uncovering your passion and purpose allows you to lead in an authentic way. Not only will you be taking your business to the next level based on strong foundations, it will be done with soul.
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Through our unique approach in implementing the PassionPurpose Framework, we will guide you to that next level.
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By applying our PassionPurpose Framework,
you will be well equipped to bring your business to the next level.
This not only brings financial success but also makes it rewarding and long lasting for you, your employees and external stakeholders.
Building your company with soul and on strong foundations also creates a positive impact on society as a whole.